Video
Video guidelines
Introduction
More content ...coming soon!
In the meantime, please download the full AO Video Guidelines here, or consult with Communications & Events:
communications@aofoundation.org
Introduction
Media and applications
Every video production is unique.
We respect and encourage
creativity with room for flexibility.
Our goal: To achieve a unified
brand experience, including in
video.
Included here are also best practices for filming educational videos, interviews, or speeches.
Download additional guidelines:
– Video guidelines
Animation principles
Overview
The AO is all about growing and developing. There are three distinct visual motions that transfer our aims: heartbeat, movement, and change.
These symbols encapsulate the essential rhythm of life: start, move, and evolve, reflecting our dedication to lifelong learning and continuous transformation.
Heartbeat
The heartbeat indicates activation. Our actions stem from an impulse. This impulse could arise from a number of sources. Yet the heartbeat is where it all begins.
Lifeline
The lifeline stands for movement, progress. In life, we are continuously in motion, moving toward something. Here, the movement reflects new learnings and professional development.
Changing perspective
Through learning and self-improvement, shifts in perspective may occur. By viewing things holistically, gathering information and embracing exchange with colleagues from around the world, we can see things anew, changing patients’ lives.
Logo animation
Master brand
All motion patterns are expressed in the animation of the master brand logo.
1. Three strong pulses start the animation in the middle of the screen.
2. After the third pulse the line emerges from the dot.
3. The 3D transforming process ends by showing the AO logo, evoking a solid brand.
4. The line of the AO logo gradually decreases and disappears while giving the impression of a continuous movement. This concludes the transformation.
5. Towards the last second of the transformation the AO slogan begins to fade in.
6. The animation concludes with the AO slogan.
Video
Structure
Video opening
Transforming the pulse into the AO logo makes for a strong opening with high branding impact.
1. AO master brand fading in film
All promotional videos open with the
AO logo animation (eg, AO Spine
congress highlights).
2. Separate AO master brand
animation
If you want to separate the logo
animation from the film, you can
use a distinct file, eg, for a logo
animation used to open a symposium
presentation.
3. No branding
Only in short social media videos and
educational videos may the AO master
brand animation be skipped.
Video closing
The second part of the AO logo animation is used to conclude all videos, offering solid branding and clearly identifying the producer.
Each video ends with the AO logo and slogan.
Video example
Promotional video
This video is an example of how all video design elements are created and animated. Each element is explained in the following chapter.
You can use this video as the initial basis when creating your own video.
Video example
Educational video
This video is an example of an educational video. Each element is explained in the following chapter.
You can use this video as the initial basis when creating your own video.
Assets
Access AO Foundation brand assets.