Video

Video guidelines

Introduction

Promotional video example according to the AO Video Guidelines: This video is an example of how all video design elements are created and animated.

 

More content ...coming soon!

In the meantime, please download the full AO Video Guidelines here, or consult with Communications & Events:

communications@aofoundation.org

 

 

Introduction

Media and applications

 

Every video production is unique.
We respect and encourage
creativity with room for flexibility.
Our goal: To achieve a unified
brand experience, including in
video.

 

Whether creating short videos for social media or longer videos for use on the AO platform, you can refer to these guidelines for the appropriate design framework.

Included here are also best practices for filming educational videos, interviews, or speeches.

Download additional guidelines:
– Video guidelines

Download assets


Animation principles

Overview

 

The AO is all about growing and developing. There are three distinct visual motions that transfer our aims: heartbeat, movement, and change.

These symbols encapsulate the essential rhythm of life: start, move, and evolve, reflecting our dedication to lifelong learning and continuous transformation.


Heartbeat

The heartbeat indicates activation. Our actions stem from an impulse. This impulse could arise from a number of sources. Yet the heartbeat is where it all begins.

Lifeline

The lifeline stands for movement, progress. In life, we are continuously in motion, moving toward something. Here, the movement reflects new learnings and professional development.

Changing perspective

Through learning and self-improvement, shifts in perspective may occur. By viewing things holistically, gathering information and embracing exchange with colleagues from around the world, we can see things anew, changing patients’ lives.


Logo animation

Master brand


All motion patterns are expressed in the animation of the master brand logo.

1. Three strong pulses start the animation in the middle of the screen. 

2. After the third pulse the line emerges from the dot.

3. The 3D transforming process ends by showing the AO logo, evoking a solid brand.

4. The line of the AO logo gradually decreases and disappears while giving the impression of a continuous movement. This concludes the transformation.

5. Towards the last second of the transformation the AO slogan begins to fade in.

6. The animation concludes with the AO slogan.

View the animation.


Video

Structure


Video opening

Transforming the pulse into the AO logo makes for a strong opening with high branding impact.

1. AO master brand fading in film
All promotional videos open with the AO logo animation (eg, AO Spine congress highlights).

2. Separate AO master brand animation
If you want to separate the logo animation from the film, you can use a distinct file, eg, for a logo animation used to open a symposium presentation.

3. No branding
Only in short social media videos and educational videos may the AO master brand animation be skipped.

Video closing

The second part of the AO logo animation is used to conclude all videos, offering solid branding and clearly identifying the producer.

Each video ends with the AO logo and slogan.


Video example

Promotional video


This video is an example of how all video design elements are created and animated. Each element is explained in the following chapter.

You can use this video as the initial basis when creating your own video.

 

View the full promotional video example.


Video example

Educational video


This video is an example of an educational video. Each element is explained in the following chapter.

You can use this video as the initial basis when creating your own video.

 

View the full educational video example.

Assets

Access AO Foundation brand assets.

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