Event material
Flags and roll-ups: Overview
Large-format brand representation
Events bring the new AO brand to life and allow visitors to experience the brand in person. The combination of different flags and roll-ups used at events always has to be coherent and exciting.
A versatile and adaptable system is necessary to respond to differing requirements and a need for temporary solutions. Modular, flexible and scalable, the system enables event teams to find quick and appropriate solutions.
Examples
Event material
Roll-ups: Principles
A variable layout
The AO roll-ups’ flexible seven-part design grid allow for the use of different image formats and text lengths. This ensures that the effect desired according to the event and purpose can be achieved.
The use of the claim box (example AO Trauma) at the bottom (above the URL field) is optional.
Templates
E-mail signature template and instructions are available :
Insite(AO employee access only)
Download additional guidelines:
– Course material
Examples
Variation 1
Suitable for small landscape format pictures and a few lines of textVariation 2
Suitable for small landscape format pictures and several lines of textVariation 3
Suitable for small portrait format pictures and a few lines of textVariation 4
Suitable for large portrait format pictures and a few lines of textEvent material
Roll-ups: Examples
Use of images
If images are used that cover the entire surface, be sure to guarantee the readability of the headlines and logos.
Variation 1
Suitable for small landscape format pictures and a few lines of textVariation 2
Suitable for small landscape format pictures and several lines of textVariation 3
Suitable for small portrait format pictures and a few lines of textVariation 4
Suitable for large portrait format pictures and a few lines of textEvent material
Roll-ups: Examples
Blue backgrounds
When using blue backgrounds, make sure that the images are bright and have sufficient contrast.
On blue backgrounds, single words in the headlines can be marked in yellow.
Variation 1
Suitable for small landscape format pictures and a few lines of textVariation 2
Suitable for small landscape format pictures and several lines of textVariation 3
Suitable for small portrait format pictures and a few lines of textEvent material
Wingflags
The first choice for events
The attention-grabbing wingflag can be used everywhere, whether indoors or outdoors. WIngflags are the primary choice for events with high customer traffic and are easy to install, remove and reuse.
Wingflags with the AO master brand logo and all clinical divisions’ logos are available in three sizes.
Templates
E-mail signature template and instructions are available :
Insite(AO employee access only)
Examples
Principle for logo placement and cropping
Event material
Flags
A real eye-catcher
Large format flags provide a dynamic and effective branding solution. They are used at events or in front of AO buildings and enable the new AO brand to literally stand out from the crowd.
Templates
E-mail signature template and instructions are available :
Insite(AO employee access only)
Examples
Principle for logo placement and cropping