Intro
Logo
Endorsement labels
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Quality and reputation
AO endorsement labels are directly linked to AO‘s reputation for excellence and can only be applied if strict conditions are met.
These labels can be created according to context, but must play a consistent and organic role in the AO brand world.
Minimum height: 5 mm
Depending on the background, the blue or inversed version can be used.
AO Technical Commission endorsement label exclusively used for DePuy Synthes products.
Overarching “approved label“ by AO
Approved endorsement labels
Minimum height: 10 mm
The label is always placed on a bright, neutral background.
AO Competency-Based Curriculum endorsement label
Partnership
Dual branding
When two or more AO entities stand behind an offering or an activity, the AO master brand is the only logo. The names of the clinical divsions are written out in full.
Co-branding
An AO entity decides to provide a service or sponsor an initiative or an event together with another external organization. The minimum space between one of the AO brands and co-branded logos is 150 percent of the height of the AO master brand.
Dual branding
Co-branding