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Clinical divsions: Regional descriptors
Regional descriptors
In order to distinguish the region at logo level, it is possible to add regional extensions to the individual power brands.
The extension is 20 percent smaller than the word mark of the power brands.
All regional descriptor logos are available to download from the brand portal.
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Structure
Overview of current regional descriptors
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Clinical divisions: Country descriptors
Country descriptors
In order to distinguish the country at logo level, it is possible to add country extensions to the individual power brands.
The extension is 20 percent smaller than the word mark of the power brands.
All regional descriptor logos are available to download from the brand portal.
Contact
For inquiries about country logos,
please contact:
communications@aofoundation.org
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Structure
Overview of current country descriptors
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Service product offerings: Division or unit
Modular system
All applications of divisional service offerings are built according to the same visual construction principle.
Depending on the complexity of service offerings, additional descriptors are possible (eg, AO Spine Knowledge Forum with five subcategories).
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Structure
Examples
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Service product offerings: Cross divisional or unit
Modular system
All application of cross divisional or unit offerings are built using the master brand according to the same visual construction principle as shown here.
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Structure
Examples
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Business and community pillars
The pillar descriptor (name) is placed individually and in a clear proportion to the AO master brand logo (1). There are no ready-made logo files. Specifications: Suisse Int‘l Regular, letter spacing +10, color black.
Business and community pillars are exceptions when it comes to clear space, as the word mark can be positioned flexibly by the AO master brand.
The distance between the AO master brand and the edge remains the same as for the other logos (ie, one-half of the height of the master brand). What changes is the minimum distance to the bottom or to the right between the AO master brand and the word mark (2).
The minimum distance to the bottom is 75 percent of the height of the AO master brand. If the word mark is placed to the right of the AO master brand, the minimum distance is 150 percent of the height of the master brand (3).
The distance between the word mark and the edge is the height of the AO master brand (3).
Here too, the logo is placed asymmetrically. The distance between the logo and the top edge is never the same as the distance to the left edge.
1 The pillar descriptor (name) is not higher than one-third of the height of the master brand
2 Minimal clear space
3 Flexible positioning system
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Business and community pillars, examples
The placement of the pillar descriptor (name) always depends on the medium. In most applications the pillars descriptor is aligned horizontally or vertically to the master brand logo.
In business communication such as business cards or stationery, the descriptor is integrated into the sender block.
Contact
For layout options of business/
community pillars, contact
Communications & Events:
communications@aofoundation.org
Examples AO Technical Commission
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Endorsement labels
Quality and reputation
AO endorsement labels are directly linked to AO‘s reputation for excellence and can only be applied if strict conditions are met.
These labels can be created according to context, but must play a consistent and organic role in the AO brand world.
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Approved endorsement labels
Overarching “approved label“ by AO
AO Technical Commission endorsement label exclusively used for DePuy Synthes products.
Depending on the background, the blue or inversed version can be used.
Minimum height: 5 mm
AO Competency-Based Curriculum endorsement label
The label is always placed on a bright, neutral background.
Minimum height: 10 mm
Partnership
Dual branding
When two or more AO entities stand behind an offering or an activity, the AO master brand is the only logo. The names of the clinical divsions are written out in full.
Co-branding
An AO entity decides to provide a service or sponsor an initiative or an event together with another external organization. The minimum space between one of the AO brands and co-branded logos is 150 percent of the height of the AO master brand.
Dual branding
Co-branding
