Digital style guide
Create a holistic digital
As a basic reference for all interactive AO channels, it will
advance brand stability and visibility through consistency
and ease of use.
In particular, this digital style guide explains the basis for all
digital AO channels. It documents AO corporate design and
design elements, the visual language of the AO brand, the
user interface language and key applications.
This guide includes several defined rules, templates and
design elements that should be used, reused, and recycled
across all digital touch points.
Access additional guidelines
Digital style guidelines
The e-blast harmonizes with the corporate design and the right combination of graphic elements to create a consistent yet flexible design system.
The structure is modular and flexible. Various header possibilities allow the search for a suitable visual teaser to implement.
The different sections can be adapted as needed, however, an easily comprehensible combination should be chosen, eg, avoid starting the body contents with a list.
Always close the e-blast with a footer section.
The font sizes follow the rules in the “Digital style guide”, which can be downloaded separately.
Body content guidence
The modular sections allow different
layouts while remaining consistent in
- reduces complexity;
- is user-centered;
- proves coherent yet flexible.
This is achieved through a consistent approach to typography, color, opening and completion.
Access AO Foundation brand assets.