Immediate brand presence

Facility branding includes the entire range of three-dimensional brand presence: From outdoor signage, including flags and orientation systems to close-range signage and indoor wayfinding systems.

The outdoor signage is directly linked to the building and the location. These local conditions, in terms of perception and appropriateness, are taken into account during planning. When planning the signage elements, it is essential to ensure that the local legal regulations are observed.

In the case of close-range and indoor signage, the design principles (including the AO supersign for backgrounds and walls) can be transferred to all locations.