Facility branding

Overall experience

Immediate brand presence

Facility branding includes the entire range of three-dimensional brand presence: From outdoor signage, including flags and orientation systems to close-range signage and indoor wayfinding systems.

The outdoor signage is directly linked to the building and the location. These local conditions, in terms of perception and appropriateness, are taken into account during planning. When planning the signage elements, it is essential to ensure that the local legal regulations are observed.

In the case of close-range and indoor signage, the design principles (including the AO supersign for backgrounds and walls) can be transferred to all locations.

 

Templates
For ready-made templates including grid and other specifications, please contact:

communications@aofoundation.org

AO center Davos

Facility branding

Outdoor


Entrance

Illuminated signage

Illuminated AO logo on top (long-distance view).

Check the condition of the facade (weathering and quality of the wood).

Check building permit clarifications.

Reception

AO logo on the counter, white, foiled.

The logo is placed asymmetrically to support the overall dynamic impression.


Specifications entrance doors

Facility branding

Indoor


Reception

Reception

AO logo on the counter, white, foiled.

The logo is placed asymmetrically to support the overall dynamic impression.


Specifications reception (example USM Haller)

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