Overview of brand elements

All of our communications should convey a consistent visual style and spirit. The communications always follow a clear hierarchy and feature the following elements in a defined sequence:
— logo
— subject
— title
— lead or additional information (eg, date and place)
— visual mark (clinical divisions and initiatives only)
— main image area
— additional elements (if required)

This hierarchy should be applied consistently in all media! The visual mark may be moved further up, directly underneath the logo.