Newsletters/e-mail blasts

Content first
E-mail communication is one of the major channels the
AO uses to engage with its community worldwide. Great care
needs to be taken when setting up these communications,
as they must be designed and programmed to reach as many
inboxes and recipients as possible. Remember: always provide
value in every e-mail you send.

Unique selling points and calls to action should be prominently
placed. The best possible reader experience must be ensured
by means of “graceful degradation”.

Take advantage of technical possibilities (eg, responsive
design) and be aware of technical limitations, such as image
suppression in certain browsers, to ensure high impact.