Colors

Logo Colors



Primary Colors
These colors represent the AO Foundation’s identity and should dominate our communication.



Breakdowns of primary colors can be carefully applied in text or backgrounds to help structure content.
As a general rule of thumb, breakdown steps of 20% work well in print and digital.

Caveat: Take great care when breaking down the AO blue
in print applications as it contains a high proportion of magenta.

Secondary Colors





When it is necessary to have a wider color palette range (for charts and graphs), secondary colors can be used.