Generations Survey at the AO Foundation
Survey could help guide future strategic decisions.
A multilingual survey—covering three generations of AOTrauma members in AO Foundation’s five global regions—will examine how attitudes, work habits and behaviors could differ across the generations. The findings of this survey will serve as a cornerstone for shaping the organization’s strategy over the next decade. This project was made possible through a grant from the AO Strategy Fund, and is being managed by Dr Claude Martin jr, former AOTrauma Executive Director.
Investigating intergenerational differences
“While recent scientific investigations indicate that Baby Boomers (born 1945-1964), Generation X (born 1965-1979), and Generation Y (born 1980-2000) demonstrate wide differences in their professional lives, no such study has ever been attempted within the AO,” Martin explained.
“The hypothesis is that there are no differences between these generations within the AO community and worldwide. The Generations Survey project aims to generate high-quality data to determine if differences across these generations in the AO community exist,” added Martin. “We hope to demonstrate that these generations differ widely in their professional learning lives—and across AO’s regions and countries—in terms of attitudes toward return on their investment, and willingness to commit to the AO.”
Using data to shape strategic direction
The survey concept, which originated as an idea in 2013 by Dr Michael Blauth, AOTrauma Europe Research Committee Chair, follows a study conducted by Professor Margit Geiger from the Bochum University of Applied Sciences, on behalf of the BDC (Berufsverband Deutscher Chirurgen/Professional Association of Surgeons). Geiger’s study, the largest of its kind ever published, enabled the BDC to better align its strategy to the needs and desires of future generations of surgeons.
“My hope is that this survey and its results will play an important role in the development of a realistic and focused strategic field of action in the next five to ten years, as we ask ourselves how we can improve our targeted services offer, and develop strategies and key initiatives to keep the AOTrauma contemporary and attractive,” Martin said.
Survey rollout, analysis and delivery
“Most surveys are lucky to get a 10-15% response rate, but we are aiming for 25%. We have promoted the survey at various congresses where AOTrauma was present,” explained Martin. "Rollout of the survey worldwide began in May 2015. Participants were be able to choose from the following languages: English, Russian, Spanish, Portuguese and Mandarin," he concluded. Delivery of the preliminary results is planned at the AO Foundation Davos Courses in December 2015.
The survey and study are being carried out in collaboration with Professor Geiger, with support from AO Clinical Investigation and Documentation, and AOTrauma Community Development Global Manager Christoph Volz.
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